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What you choose today will probably be different in six months’ time. Flexibility in functionalities is needed with every startup
A modular system ensures that functionalities for different companies can easily be turned off or on.
“Maintaining your own software is expensive”. Not if it is used by multiple companies and only needs to be maintained once instead of all different applications have to be maintained individually.
Where possible, functionalities that have already been developed are shared, thus helping each other.